Project Details
Overview
Buhi Bar is a beachside lounge that blends tropical relaxation with youthful energy. It offers a vibrant space where guests enjoy cocktails, music, and coastal ambiance, all wrapped in a brand experience that feels casual and refined.
Scope of Work
Brand Identity, Visual Direction, Digital & Print Assets.
Duration
4 weeks.
Buhi Bar needed a brand identity that captured its unique setting as a cozy bar nestled inside a cave, without falling into clichés or losing its modern appeal. The challenge was to translate this organic, hidden-away atmosphere into a visual identity that felt fresh, inviting, and aligned with the laid-back spirit of the space. It had to reflect the raw textures of nature while remaining adaptable for menus, merchandise, and digital use.
The creative direction was guided by Buhi Bar’s distinctive environment — a tranquil hideout shaped by nature. We aimed to build a brand identity that feels rooted in its surroundings, embracing the textures, tones, and calm rhythm of coastal life. From the logo to supporting elements, every design choice was made to feel approachable, tactile, and effortlessly relaxed, much like the experience of being at Buhi itself.
Visual Direction
The logo came first. I based its shape on the cave-like form of the actual bar. I added hand-drawn lines and soft curves to echo the natural stone and water. I also used simple illustrations and wave motifs to bring warmth and life into the system. These elements helped the brand feel grounded and not over-polished.
Color Palette
I chose soft, sun-washed tones like sand, stone, and warm beige. These colors came directly from Buhi’s real textures. They gave the identity a calm, earthy base. Most importantly, they helped keep the visuals consistent and welcoming across all touchpoints.
Typography
For the type system, I paired a friendly serif with a clean sans-serif. The serif brought in character and warmth. The sans kept it fresh and readable, especially for menus and online use. This combination gave the brand a flexible and human voice.
The final brand system for Buhi Bar feels warm, grounded, and distinct. From the logo to the supporting visuals, every element reflects the space’s natural charm while staying contemporary and usable. The identity works seamlessly across signage, menus, social media, and merchandise. It gives Buhi Bar a cohesive presence that feels both hidden and memorable.
Client:
Buhi Bar
Date:
August 2021
Location:
Cebu, Philippines
